UIN
- Scope
- Brand, Website & Product
- Industry
- B2B tech startup
UIN built BehaviorOS, a system that takes the mechanics games use to build habits and applies them to any product. Clients plug it into their own app via API and design the behavior they need instead of buying growth through money-intensive promotions.
Abstracting the game
Gaming is UIN’s DNA and its differentiator, but look like a gaming company and you lose the meeting with a bank or a big tech partner. Our method was abstraction: we started from the visual language of gaming and added abstraction layers until the shapes still triggered the association without being obvious. No square, triangle, X and circle. We crossed that with the micrographics trend, and the result is a visual language that makes you think of gaming without a controller in sight. Playful in its geometry, techie and serious in its execution.
Explaining a product nobody has seen before
BehaviorOS is not a frequent value proposition, so the website carries the storytelling: what the system is, how it connects to a client’s app, why designed behaviors beat paid promotions. We structured that narrative before designing a single screen. On the platform side, we replaced the templated UI with a componentized system built for the data density and scrutiny enterprise clients bring. A complex tool made legible, and a design that finally matches the ambition of the company.
