Mahé
- Scope
- Brand, Website design & Shopify development
- Industry
- Skincare, ecommerce
Mahé is a skincare newcomer from Buenos Aires, created by a couple who spent three years refining formulas before the brand had a name. The product was ready, the shelf wasn’t. Skincare in Argentina splits into two worlds: prestige brands out of reach for a teenager’s budget and mass brands nobody trusts with their face. Mahé had its place.
Masstige, taken seriously
One word ran the whole project: masstige. The target was young women and teenagers, many buying their first serious skincare. Too luxurious and they’d assume it wasn’t for them. Too casual and would read as just another pharmacy product. Every decision in typography, palette, photography and tone was thinking about that. The identity stays quiet on purpose. Sober type, generous space, elegance as restraint that signals the formulas can be trusted.
Selling without shouting
The website follows the same logic. We designed and built it on Shopify as clean, product-first commerce with short paths to purchase and nothing standing between the client and her serum.
